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People and businesses need to find methods to write compelling press releases to get their message across in today’s fast-paced and information-driven market. A press release is a public announcement that provides information about an important event, product launch, or business development, and is typically shared with local and leading media outlets to draw attention, and sales. It offers the opportunity to serve as a successful way to elevate awareness, attract publicity, and drive visitors to your website.
Here are a few recommendations are here to create an engaging press release:
Have a Newsworthy Angle
Developing a newsworthy angle is the first stage of writing an engaging press release. Journalists are continuously bombarded with press statements; they receive hundreds daily. To differentiate yourself from the rest of the competition, you must develop an original, attention-grabbing slant to pique their interest. Consider what it is about your tale that makes it captivating, and center your attention there.
Related: What is a Press Release?
Keep it Simple
A press statement needs to be straightforward to understand. Journalists are typically very busy individuals, so they need more time to read through a great deal of jargon and technical terms. Keep your language easy to understand and uncomplicated, and avoid using complicated or industry words or phrases that could lead to confusion.
Use An Arresting Headline To Grab Attention
If you want writers to read the rest of your pitch, your headline needs to be compelling. In just a few lines, it should summarize the most crucial point made in your press release. Make sure to use action verbs and check that your writing is straightforward and concise.
Use Quotes
You can improve the credibility of your press release and give your narrative a more personal dimension by using quotations in it. Quotations may originate from top executives, industry specialists, or satisfied customers. Ensure the quotes add to the narrative and provide exciting and helpful insight or perspective, and lets reporters use your quotes in a potential story instead of having to source their own.
Include Facts and Figures
In press releases, journalists appreciate it when the author includes facts and numbers. This helps provide context and gives the audience a sense of the story’s scope. Include statistics, percentages, and other pertinent data to help support your argument and provide additional context.
Keep it Short
It is recommended that a press statement be one-page maximum in length. Journalists have tight schedules, so any news releases they receive must be to the point. Put all the meaty stuff in the first line, and use the rest of the page to back it up.
Put all the meaty stuff in the first line, and use the rest of the page to back it up.
Related: How to Pitch a Reporter or Media Outlet
Provide Contact Information
The contact details (name, email, and phone) of someone who can be reached for questions or appointments should be included.
Follow up
It’s not enough to send your news release and wait for the phone to ring. If you sent out a press release, follow up with the targeted journalists to see if they got it and if they have any questions. Building relationships in the media will increase the likelihood of a publication picking up your story.
Running a business is hard enough without worrying about how you’re going to tell people about it.
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