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In the past, if you wanted to be noticed, you had to rent a billboard, place an advertisement in the newspaper, or if none of those options worked, just stand on a soapbox in the park and begin talking. 

But, as the majority of us now turn to large search engines for information, people, businesses, and other organizations have been looking for strategies to fight and claw their way to the top of search results.

What is SEO (Search-Engine-Optimization)?

In search engine results pages, search engine optimization (SEO) refers to the process of making websites more visible and higher up on the search engine results page (SERPs). It is the process of making your website more accessible to search engines like Google, Bing, and Yahoo so that they can simply crawl and index your pages and display them as relevant results to people’s search queries.

SEO (Search-Engine-Optimization) works to boost the quantity and quality of organic traffic to a website by implementing several methods, including keyword research, content optimization, link building, and technical optimization. Unlike paid advertising or other forms of referrals, organic traffic is the number of people that visit your website from unpaid search results.

How Does SEO (Search-Engine-Optimization) Work?

Have you ever wondered how search engines like Google choose the results to display to you when you search? The method of SEO holds the key to finding the solution.

SEO refers to the process of optimizing your website to position it at the top of search engine results. Search engines utilize complex algorithms to evaluate and rank web pages based on a variety of criteria, including keywords, the value of the content, the structure of the website, and the user experience.

When it comes to SEO, the importance of keywords and content cannot be understated. Website owners can improve their chances of showing up at the top of search engine results pages by using relevant keywords and producing high-quality content. As a result, when a user searches for something like a “computer mouse” (or anything related to marketing, in our case), results to websites that offer input devices are more likely to appear than links to unrelated information.

Despite the fact that search engine algorithms’ ins and outs are closely guarded secrets, websites have access to plenty of open information to use SEO to improve the ranking of their website. Indeed, Google offers a search engine optimization beginner guide to assist website owners in optimizing their sites and raising their chances of landing that desired top result.

How To Improve Your SEO (Search-Engine-Optimization)? 

The term “SEO,” short for “search engine optimization,” refers to the methods used to improve a website’s position in search engine rankings. On-page optimization and link building are two popular strategies. 

On-page Optimization:

Refers to data like page names and descriptions that are displayed in search results but not on the actual webpage. Along with organizing pages into a consistent directory structure, it also involves creating informative and descriptive URLs.  Adding topic headings, informative text links, and alt text for images can all help a website rank higher in search results.

Link building:

Also known as ‘’off-page optimization’’, link building is the process of creating links to a website from other reputable websites. A website’s importance to search engines increases with the number of links it has, and as a result, it will rank higher in search results. 

Adding Value:

This is the most important aspect. Create content that adds value and promote it on social media and other avenues. The more helpful content related to your niche that you put out, people will find you and be motivated to share it further, pushing you up the search engine results.

If you want to build a website but don’t want to deal with SEO, website builders like Squarespace can automatically handle many SEO tasks. Squarespace makes it simple to create a professional-looking website without the need for extensive technical knowledge with it’s features like responsive design and e-commerce capabilities.

Related: What is Content Marketing?

Keep in mind that SEO is a continuous process. To keep and increase your website’s ranking in search results, you need to put in consistent work. To achieve this, you must regularly update your website with new, relevant, and important content and stay up to date on the most recent SEO best practices and algorithms. If you find SEO to be too time-consuming or overwhelming, think about using website builders like Squarespace that incorporate best practices automatically, or reach out to marketing agencies like Notice Our Biz that can help you soar up the Google rankings.

We’re happy you found this article informative! Go back to our blog page to find more marketing tips and tricks to get your business the exposure it deserves to grow to the next level!

Running a business is hard enough without worrying about how you’re going to tell people about it.

Notice Our Biz is a full-service marketing agency that is committed to developing- and executing- marketing plans for businesses that meet their needs, raise brand awareness and authority, and drive conversions. We offer social media, SEO and PR services that authentically and organically builds businesses up with a complete marketing ecosystem that will get them the attention they deserve.

Click here to schedule a FREE consultation to join the business owners already working with Notice Our Biz to help their businesses grow.